Where would I be in my career without Strella Social Media? Today, they held a webinar about starting, maintaining, and calculation of Return-On-Investment (ROI) for small business. As someone who has not only been a fan of small business, but also involved heavily in social media, I could not have imagined a better topic. Rachel Strella has a real talent for speaking and really excelled in her effort today.
I encourage everyone to view the webinar at: http://instantteleseminar.com/?eventID=32042523, especially if you own a small business and are interested in the ways that social media can instantly become your friend. Rachel offered many different insights into using social media for achieving both short-term and long-term goals, online and offline.
One specific thing that I will take from this webinar is the importance of communication between the business itself and the social media editor. In many instances, those doing the social media posts are not always employed at the business they work for. While they may technically be employed “by” the company, they rarely are employed “at” the company and work from a remote site. Without proper communication, this often can lead to lead to posts with little adequate content. Rachel also stressed the importance of a scheduling calendar, which leads those on the creative team to understand what posts will occur at what time. This also always allows proper promotion for larger events or specials on a monthly scale.
The Harrisburg area is lucky to have Rachel Strella’s social media presence. She is an innovator in her craft and should be considered so within the community.
Paul M. Miller