Tag Archive: Future of Social Networking


In part 1 of this blog, I chronicled the panel about the Future of Social Networking at the 2012 Social Media Summit at Harrisburg University.  I spoke of my meeting Chris Dessi (@cdessi) of Silverback Social, New York and how his ideology has impacted my social media prowess in the most positive of ways.

One of the things that I wanted to discuss was one of the questions posed at the panel:  What industries are adversely impacted by the emergence of social media?  The main response from the panelists was the notion that customer service has forever changed.  Customer service can happen in real-time.  Everyone now has recourse for companies that don’t live up to our standards.  Chris Dessi commented on a situation that happened to him just prior to the Summit.  When we went to check-in to a local hotel, he was not pleased with the service he received.  Chris has a vast number of followers on Twitter and tweeted his displeasure.  Almost immediately, he was contacted by someone at the corporate office and offered compensation for the mistake.  While his experience was not ideal, the hotel chain made it right in nearly real-time, instead of letting it get out of hand.

The panelists also made reference to the Trinity of social media, Facebook, Twitter and Linked In.  To me, there is specific things that each site does well that I would like to discuss:

Facebook is for friends.  For me personally, I have been able to not only find long-lost friends, but can use Facebook as a way of keeping up with my friends that I don’t see as much as I would like to.  Facebook is for businesses as well.  In a way that it’s a necessity to have a website, it is imperative to have a Facebook page for your business.  It is extremely valuable tool that often is not used properly by businesses.  Facebook allows you to have almost real-time interaction with your customers.

For me, Twitter has exceeded because of the Twitter mobile app.  The app is easy to use, concise and fun.  It allows people to get news from those they like and respect about topics they want to know about.  Twitter has solidified its place in the social media world, and needs to be more embraced by businesses.  One thing about Twitter, few local businesses take Twitter seriously and have not used it properly or at all.  Twitter is also a unique way to engage with your friends and clients in a new way.

Linked In is the most valuable social media site if you are a business professional.  It provides you the medium to have an online resume and be able to find employment.  The professional connections that you receive through Linked In are invaluable to job-seekers.  People still in college that will be looking for employment upon graduation really should take the time and establish a Linked In profile.  It is the consensus of almost every person at the Social Media Summit that a Linked In profile completed 100% with a minimum of 4 recommendations is by far the best thing you can do to enhance chances of employment.

A final subject worth speaking of is how some of the more successful companies engage their followers on social media.  One specific company I immediately thought of during this discussion is Harrisburg’s own Troegs Brewery.  They have a premier website and engage in an extremely different way with their fans.  They are people who know what they are doing with regards to social media.  Check them out at http://troegs.com or @troegsbeer and see why they are the premier social media engagers in the area.

Obviously I enjoyed my time at the Social Media Summit.  I got to meet three wonderful people in Amanda Haddaway, Rachel Strella, and of course Chris Dessi.  In my next blog, I will discuss Chris’s book “Your World is Exploding” and the impact that it has had on my social media outlook.  Hats off once again to Steven Infanti, Eric Darr, Andy Petroski, and all of the faculty of Harrisburg University for their generosity and wonderful amenities.

Paul M. Miller

pmiller@solutionsforadvertising.com

Twitter: @SolutionsforAdv

LinkedIn:  http://www.linkedin.com/pub/paul-miller/3b/b5/495

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This blog will consist of three parts:  Parts 1 and 2 will detail the Facing Forward Panel while Part 3 will detail Chris Dessi’s Your World is Exploding book and my experience meeting Chris after the Summit.

Solutions for Advertising was very fortunate to sponsor the final panel of the day, entitled Facing Forward:  The Future of Social Networking.  As a company that has recently branched out to offering social media to our clients, we felt this panel would be the most advantageous to us.  Last year’s panel (other than a cameo by Joseph Carrabis) really didn’t fulfill my expectations.  There was little insight into the future of social networking, it ended up being panelists speaking of fringe social media sites that may hit it big.  I was hoping this year’s panel would be much better than 2011, and it certainly was.

To begin, Eric Darr (Provost of Harrisburg University) was the Moderator.  Eric is someone who I sincerely look up to so I was extremely pleased he moderated this session.  The crown jewel of this panel, however, was Mr. Chris Dessi.  Here is a brief description about Chris:

“Christopher Dessi is CEO of Silverback Social. He is also an award-winning digital media executive, best-selling author, university lecturer, prominent blogger and keynote speaker.  His book “Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It”, shot to #1 on Amazon.com’s Hot New Releases in its first two weeks of publication. Dessi is a regular contributor on Fox News, and Good Day New York. He makes regular Radio appearances on such shows as the John Gambling show on WOR Radio in NYC, and the  Mary Beth Marsden show in Baltimore on WBAL.  Dessi leverages the platforms of television, print, keynote speaking, lecturing, and radio appearances to share his manifesto that social media is a spiritual awakening, not a technological one.  In a simple, easily digestible manner he helps businesses understand that social media is not simply a shift in business, rather a cultural shift in the manner in which we aggregate and disseminate information and maps out each step they must take to succeed. ”

The most amazing thing about this panel was the opportunity to understand why social media has emerged as such a major force in today’s business landscape.  Being able to understand the importance of social media is the basis for understanding where it will go in the future.  One of the major things I took away from this panel involved Chris Dessi’s ideology:  “Social Media is much more a spiritual awakening than a technological one”.  Chris stressed how social media revolves around the basic human nature of connecting with one another but uses new technology to change the way we communicate with each other.  With this concept it is no wonder why Mr. Dessi’s POV is one that I understand and have employed since meeting him.  He shares the passion that I do about social media and he is not shy about it.

One question posed to the panelists was:  Why has social networking become so important in our society?  Chris answered this question by saying that currently social media is everywhere we go.  People are getting their news from their Twitter feed instead of local newspapers.  The way we disseminate information has changed for the better and people need to understand that social media will be with us forever.  While Facebook or Twitter may not be, social media will live on.  Chris’s final viewpoint was:  “Humans love to be heard.”

A final point I would like to cover in Part 1 was the notion that the creation of content is paramount and helps us create our online brand.  While I already knew that the creation of content is important, it provides validation to all of the hard work I put in to this blog.  I would like to take time here to thank all of my loyal readers and followers because without you I would be talking to myself.

For more information about Chris Dessi, please take time to check out the following sites:

Twitter:  @cdessi

Blog:  http://www.christopherdessi.com

Silverback Social:  http://www.silverbacksocial.com

Paul M. Miller

pmiller@solutionsforadvertising.com

Twitter: @SolutionsforAdv

LinkedIn:  http://www.linkedin.com/pub/paul-miller/3b/b5/495