Tag Archive: Kollision Media


I recently helped out a great friend Bart Kaminski with the official launch of his Water Kooler segment (http://kollisionmedia.com/blog.html) at the KollisionMedia Website. Bart interviewed the owners of the Twistin’ Pig in Annvile and I helped write the article. This is a major step in the future of KollisionMedia and loyal readers of my blog will be seeing many joint efforts between myself and KollisionMedia in the coming months! Here is a transcript of the article:

Interview with Tanya Belair and Bethany Canner, Owners of the Twistin’ Pig

The Twistin’ Pig is one of the Palmyra/Annville area’s hottest new eateries. A new take on a classic concept, Twistin’ Pig is located in the Flightpath Business Park at 31 Landings Drive (Annville), next to In The Net and Paramount Sports Complex. Being just over one year old, Twistin’ Pig is looking to continue growing in the region. Bart Kaminski and myself, Paul Miller, sat down with owners Tanya Belair and Bethany Canner to discuss what the Twistin’ Pig is all about, why their food is so special and the future of Twistin’ Pig.

Tanya discussed many different inspirations that led her to opening up her first restaurant, Twistin’ Pig. Tanya recalls fantastic memories growing up in Annville with her brother. She explained her vivid recollection of times spent getting ice cream after sporting events and the sense of family that she still remembers to this day. Tanya had been toying with the idea of opening a restaurant for about two years prior to the Twistin’ Pig concept coming together. She explained how losing her brother made her have the inspiration to follow through with her vision. While it is not located on a major highway, Tanya explained to us the importance of her location. Twistin’ Pig sits between In The Net, Paramount Sports Complex, Bounce U, Klick-Lewis Ice Rink and a local baseball field. She wants to make the Twistin’ Pig a meeting destination after all sporting events, much like her childhood experiences.

Tanya also explains how important it is for her and the Twistin’ Pig to give back to the local community. A new trend in local sports is the “pay-to-play” concept that has hit budget strapped schools in recent years. Whereas in years past, school budgets allowed children to play for free or minimal costs, children playing sports have now become a financial burden to parents and schools alike. Tanya explained that she does whatever she can to donate to local athletics and will continue to do so.

Where Did the Name Come From?

The name Twistin’ Pig came from a combination of sources. Tanya has spent much of her life living on a farm and has always had plenty of animals around. The idea of “Pig” came from this, as well as her secret family pulled pork recipe (one of the premier menu items). The “Twistin'” portion of the name came from the twist of the soft serve ice cream cone and the vast array of ice cream flavors that the restaurant serves. Tanya wanted to make sure that the fun atmosphere was conveyed in the name. From there, Twistin’ Pig was born. Artwork of the signature pig playing sports lines the restaurant to keep up with the sports theme, but Tanya also loves the 50’s Retro look as well.

A Beautiful Evening at the Twistin’ Pig

Cruise In’s at the Twistin’ Pig

The Twistin’ Pig also hosts a series of events each year called Cruise In’s. Due to the 50s retro theme that the restaurant portrays, Tanya thought that these Cruise In’s would not only be excellent for business, but also offer fans a new and exciting event to make the Twistin’ Pig stand out among other establishments in the area. Two different companies are involved in these Cruise In’s: The Lebanon Country Cruisers (http://www.lebanoncountrycruisers.com/) and the Blue Moon Cruisers (http://www.bluemooncruisers.com/). The Cruise In’s have been a staple in the Palmyra area for many years, but lost their venue recently. Tanya and Bethany thought this would be an excellent opportunity to showcase amazing cars and with the help of In the Net and REM Automotive, was able to make this a reality. While the Cruise In’s at the restaurant are completed for the year, look for them to return in 2013.

The Food

The main attractions to the Twistin’ Pig menu revolve around the pulled pork and pulled beef brisket sandwiches. Tanya and Bethany insist that you try these sandwiches without sauce to “truly understand the natural flavor” of the spice rubs and meat. The crew at the restaurant tried many different recipes, but settled on one they felt fit the area, a sweet flavorful rub. Tanya also commented that they intentionally use a better quality of food than you will find at most area restaurants. She also spoke that the Twistin’ Pig is not “fast food” because every item is cooked to order. Fresh cut french fries are also a major hit, especially because they have truly fresh-cut fries. Many restaurants claim to have fresh-cut fries, which are usually precut and shipped in bags from a vendor. The Twistin’ Pig cuts their potatoes every day to ensure freshness and quality. For more information about their menu, go to: http://www.twistinpig.com/menu.html

The Ice Cream

Twistin’ Pig serves soft serve Ice cream, something that has gone by the wayside in modern culture. While many places offer “soft serve”, they don’t offer “soft serve Ice cream” as by law it must be made with 10% butterfat. They offer 40+ flavors, but with the ability to combine any two flavors, the possibilities are only limited by your imagination . The Twisters are also a favorite, ice cream mixed with candy served in 5 different sizes from F1 to F5 (the grades of a tornado). And the coolest thing is the Twistin’ Pig’s F5 Twister Contest. If you can eat the F5 Twister in under 30 minutes, your ice cream is free, you receive a t-shirt and your photo is put in the Hog Heaven section of the restaurant. Only 5 have completed this mighty task so far.

The Future

The future of the Twistin’ Pig is bright. They have recently added chicken wraps for those that would like a healthier option on the menu. There also is potential for major growth near their current location at the Flightpath Business Park. The Twistin’ Pig has also begun offering Facebook Specials for their nearly 600 (and growing) Facebook Fans (http://www.facebook.com/twistinpig) and are very excited to be a part of the 2012 Palmyra Christmas Parade on December 1st.

The Twistin’ Pig is a model small business in the Harrisburg area. Because of the drive and passion the ownership of this restaurant has, the future looks extremely bright for Tanya, Bethany and all the Twistin’ Pig family.

Official Site: http://twistinpig.com

Written by: Paul Miller

Social Media Editor at Solutions for Advertising

https://paulmmiller.wordpress.com

@SolutionsforAdv

I recently helped out a great friend Bart Kaminski with his official launch of his Water Kooler segment (http://kollisionmedia.com/blog.html) at his Kollision Media Website.  Bart interviewed the owners of the Batdorf Restaurant in Annvile and I helped write the article.  This is a major step in the future of Kollision Media and loyal readers of my blog will be seeing many joint efforts between myself and Kollision Media in the coming months!  Here is a transcript of the article:

A Casual Afternoon with Batdorf Owner Dave Rotunda

The Batdorf Restaurant is located on Route 422 at 245 West Main Street in Annville and is quickly becoming one of the most sought after destinations in the Hershey area. With rich history, a unique back-story, live entertainment and a one-of-a-kind PubTiki, Batdorf is a must visit restaurant in central Pennsylvania. To understand the success of the Batdorf Restaurant, it is essential to know how the restaurant came to be and how the Rotunda family has stayed true to its goals.

Dave Rotunda was a 1995 graduate of Annville High School and continued with education in graphic design after graduation. Dave speaks of a difficult time in life, “I quickly realized that after I got my degree in graphic design that this was not what I wanted to do with my life.” This is something I’m sure many of us can sympathize with. Fortunately, Dave had a spectacular idea; a balloon yo-yo business. He thought it would be the perfect thing to sell at Hersheypark and in fact he waited on and off for five months to speak with their merchandise department. After speaking with the right person, they indicated they would call him back the following week. Three weeks later, they approached him and told him we would need three carts and all of the supplies…in three days. Knowing how long it took to even get in front of the right people, Dave gladly agreed and his balloon yo-yo business was born.

Due to the fact that Hersheypark is very seasonal, Dave and his brothers Lou and Mike always had to work in restaurants in the off-season to make ends meet. While the retail oriented Hersheypark gig was fantastic for single men in their 20s, they soon realized that they would never be able to support a family on the income they received. Opening their own restaurant would be the next step. The Rotunda family was able to scrape together enough capital to secure a lease on a restaurant and renovate the building. Since the restaurant was in their hometown of Annville, it seemed that they know enough people to sustain a business. Dave speaks about this time, “(The first year) went really well for not having a liquor license. Eighteen months in, business really started to fall off. We needed a liquor license.”

Dave, Lou, and Mike were able to secure a liquor license and business returned to a successful level. Unfortunately, the owner of the property escalated their rent over the course of time to reflect their success, which any restaurant owner can tell you is a detriment to the bottom line. When the lease was up on the old building, the Rotunda’s were committed to buying a property. This property is the one that the Batdorf Restaurant currently occupies.

The Batdorf sits on an extremely historic site in Annville. Here is some history about the site at 245 West Main Street. The new Batdorf Restaurant is located at the historic Washington House Tavern. The parcel of land on which the building sits was deeded in 1747 to Andrew Miller, the father of Abraham Miller, who founded the town of Annville and whose wife is its namesake. The original proprietors of the parcel were the Penn Brothers, Thomas and Richard, the sons of William Penn.

The parcel of land passed from one owner to another, but around 1788, a structure was built for which a tavern license was procured from Dauphin County, to operate a “public house,” the old English term for an inn or tavern. The owner at that time was John Eberhard Bender and he called his tavern the Washington House. George Washington had just become our nation’s First President and Mr. Eberhard wished to honor him in this way.

The building has had numerous owners since then and was opened mostly as a tavern or lodging house, not always having a good reputation. It also served as a general store and even a shoe store, which closed in 1958. In 1984, William Margut purchased the property and later sold it to his son, Scott. Scott Margut made some nice renovations to the building in the early 2000’s, before selling it to the present owners, the Rotunda Brothers, in April 2007.

The menu at the Batdorf is one that Dave calls “contemporary American cuisine” with roots stemming from their family, which is Mexican and Italian. The Batdorf style comes from the Rotunda family but also offers contemporary classics. To view the full menu of the Batdorf, check out their website at BatdorfRestaurant.com. Dave is also proud to have two amazing chefs, Head Chef Mike Finkel and a Johnson and Wales trained Sous Chef, Dan Branton.

One of the things that Dave is most proud of is the craft beer selection. The restaurant has 30 draft selections and over 100 bottle selections. Dave noted that central Pennsylvania consumers require beers like Miller Lite, Coors Light, and Yuengling Lager to be on draft at all times. But Dave devotes many of his taps to seasonal brews and IPA’s. His criteria for selecting brews? Beer Advocate and Rate Beer.com ratings must be from 80 – 100. He likes to have a regular rotation of craft beers so the consumers have plenty to choose from. The Batdorf also has a wine draft system for those that “prefer the vine” as they put it. They also have a cutting-edge drink menu in which each cocktail is unique to the Batdorf.

Another unique aspect of the Batdorf is their one-of-a-kind PubTiki, which is a year-round deck that offers outdoor seating in the warmer months and insulated glass doors for the cooler months. There are also a variety of other rooms such as the Hearth Room, the Mustard Room, the Copper Room (which seats 40 and can be rented for private parties), the main bar, and a loft about the main bar (which seats 30). The Batdorf also offers live piano on Thursdays from 7 – 10 with Roy Lefever and Fridays from 6 – 9 with Dale Rotunda. These live piano players offer a perfect setting for a date night or a relaxing atmosphere for a night out with the family.

The Batdorf also offers quite a number of daily food and drink specials. For more information about these specials, check out their website at: BatdorfRestaurant.com/events/foodspecials.

With the quality of the food, the ample selection of beer and spirits, the history of the building, the Pub Tiki, the live entertainment and the daily food and drink specials, it is clear that the Batdorf Restaurant is a gem in central Pennsylvania and should be a destination for any occasion.

Bart Kaminski at LinkedIn:  http://www.linkedin.com/pub/bartley-kaminski/38/53b/56a

Kollision Media website:  http://kollisionmedia.com/

Kollision Media on Twitter:  @KollisionMedia

Paul M. Miller

pmiller@solutionsforadvertising.com

Twitter: @SolutionsforAdv

LinkedIn:  http://www.linkedin.com/pub/paul-miller/3b/b5/495

In part two of the Small Business Saturday blog, I will be discussing my interviews with owners of two small businesses in the Harrisburg area, Bart Kaminski of Kollision Media and Tim Tatge of Provider Select.  The interviews that I conducted with these two gentlemen really provided insight into the small business landscape.

Bart Kaminski (@KollisionMedia) of Kollision Media has been a freelance employee of Solutions for Advertising for more than 3 years now.  When we aren’t keeping him busy doing design for our website, media kit, or advertising ads, he has built himself quite a small business.  He is a skilled graphic designer and makes awesome web sites for his clients.  I began discussing with him the advantages of operating a small business.  Bart thought that he had an advantage over his corporate competition because he doesn’t have the overhead of having to maintain an office with a staff.  He has the ability to work within a set budget because of this reason.  When I asked Bart who his corporate competition was he mentioned JPL Productions (although I’m sure there are many more).  While the quality of his work is on par with his corporate competition, he has the advantage of catering explicitly to his clients’ needs.  To quote Bart:  “People prefer a casual atmosphere for meetings instead of a board room with “suits”.   Small business needs this personal touch.   The ability of communicating with your client and making them feel comfortable allows you to connect with them on a different level without the corporate persona.”

I then asked Bart about the future of Kollision Media.  He began describing his ideas for his social media corner on his website.  In the very near future, Bart is going to include a section of his website that can promote his clients in a different way than before.  He envisions an open forum that allow people to post reviews and allow the client to post new products, services, or specials all in one place on his website.  He is also including in his fees banner ads on his site and direct links to clients Facebook, Twitter, and website.  I encourage you to check out Kollision Media, and keep him in mind for any graphic design needs.  I truly want to thank Mr. Kaminski for his time and wish Kollision Media great success.

Website:  http://www.kollisionmedia.com

Facebook:  http://www.facebook.com/kollisionmedia

To conclude my interviews regarding Small Business Saturday, I spoke with the owner of Provider Select, Tim Tatge.  Tim has been a longtime friend of mine, and recently won a grant from the state of Pennsylvania through Ben Franklin Technologies.  The interview I conducted with Tim did not specially speak about his small business versus corporate competition, but how you go about starting a small business if you have a great idea.  I don’t want to go into great detail about Provider Select, as it is truly in its infancy, but Tim did provide amazing insight to a program available in Pennsylvania for entrepreneurs looking to start a small business.

Tim had a successful career as a drug representative for Pfizer, one of the largest drug manufacturers worldwide.  After electing early retirement, Tim found his days with little meaning.  He knew he was still able to work and must do so to save his sanity.  He began doing research and found a company called Ben Franklin Technologies (http://benfranklin.org/what-is-bftp/who-we-work-with/entrepreneurs).  BFT is a company that is giving grants from the state of Pennsylvania to help promote the creation of small business in the state.  I was surprised to hear that our state actually had this sort of thing.  I’m proud that Pennsylvania understands the importance of small business and how our state can benefit from the creation of it.

The process, however, is not very easy to complete.  According to Tim, here was the timeline for his business to go from idea to winning the grant:

Step 1:  Contact Ben Franklin Technologies and pitch the business.

Step 2:  Being chosen to enter the program (not everyone is chosen).

Step 3:  Begin an eight-week training session at TeleCelerator in Carlisle.

Step 4:  Each week you have classes to prepare you for your final pitch.

Step 5:  Develop and present your final elevator pitch for the panel.

Step 6:  Be chosen to receive grant money.  In the case of Mr. Tatge’s group, there was a total of $10,000 awarded, $8,000 to Mr. Tatge and $2,000 for the runner-up.  Tim mentioned that over the course of these classes, the full $10,000 is rarely awarded in its entirety.  Tim was extremely lucky and his idea should be considered as one of the best.

At this point, this is where Tim finds himself today, between Steps 6 and 7.  The one thing about winning this competition is that you are not simply awarded a check and sent on your way, you have an advisor that controls the money and how it is spent.  It is now Tim’s job to put this plan into motion, and the wheels are already turning.  Mr. Tatge looks to the new year for getting the business up and running,  “I think that January, February, and March will be the most important months for this business.  I have so much to do and so little time if this idea is going to get off the ground.”

So if you have an idea for a small business, Ben Franklin Technologies is a great way to start making your idea a reality.  Tim should truly be commended for his perseverance and dedication in winning this grant.  Hopefully, in the coming months Provider Select will take off and be another success story for small business.  Stay tuned.

It has truly been a wonderful opportunity to speak with Cory Lauer, Bart Kaminski, Pete Anderson, and Tim Tatge on behalf of this blog and Solutions for Advertising.  While each of the businesses are quite different, it certainly is refreshing to know that in this ever corporate world, small business is still at the paramount of our thoughts.  I would really like some comments about the concept of shopping small and would love you to share any stories about your holiday shopping regarding this.

For my next blog, I am thinking about doing something about QR Codes and their prevalence in new media.  Due to the holidays, check out our Facebook page for announcements about when this blog will be posted.  I will promise my loyal readers that I will have a new blog up prior to Christmas, but it will be my last until the new year.

Paul Miller

http://www.facebook.com/solutionsforadvertising

Twitter: @solutionsforadv

Linked In: http://www.linkedin.com/pub/paul-miller/3b/b5/495