Tag Archive: Silverback Social


This last year has been an amazing year for my career, but it has not been an easy journey.  The last three years since December 2009 when I graduated with my MS in Communications from Shippensburg has been full of rejection, false hopes and constantly working 60+ hours a week just to make ends meet.  However, the last year has meant more to me than any in the past 30 of my life.  I’d like to take time to thank each and every one of the people who have helped me attain some of my goals in 2012 (in no particular order).

1. My beautiful fiance Jackie and our wonderful family.  I don’t know where I would be without Jackie and the kids.  We have been together nearly 6 years and they have been the best years of my life.  Without her, I know that I wouldn’t have had the drive and passion to reach for new goals and to push forward every day.  I look forward to September 28, 2014 when her and I will begin the next phase in our life together.

2. My loving Parents.  My parents have always supported me through great times and difficult times.  While some would say that this is to be expected of parents, I have given my parents more than enough reasons to give up on me over the years.  I have not always been who I am today, but have worked so hard every day to redeem myself for my past.  My parents have never left my side and the support they have offered is invaluable.

3. Chris Dessi.  This is one person on this list that I promise if I had never met, I would not be where I am with my career.  The 2012 Social Media Summit was important in so many ways, with the main reason being meeting Mr. Chris Dessi.  Any loyal reader of my blog certainly understands how Chris has been influential in my career over the past six months.  For those of you that don’t know, Chris is the voice of social media in New York city and I have the amazing opportunity to have dinner with him after the SMS 2012.  He told me not to give up or be frustrated with hardships.  He taught me how to harness social media and how to help some of the businesses I work with grow.  Most importantly, Chris taught me to never give up when reaching for my dream.  I remember him saying, “No one want to hire you?  Work for yourself.  Show your excitement to others and they will begin to share your excitement.  It won’t be work anymore.”  Thanks Chris…

4. Rachel Strella.  This was the second aspect of the Social Media Summit 2012 that made it such an important day in my career, I was able to meet Rachel Strella of Strella Social Media.  Rachel has helped me understand not only how to use social media for small businesses, but gave me a business model that I can succeed with.  Rachel’s advice is the cornerstone of my work, but she is always able to answer questions I may have along the way.  Where Chris was my motivational influence, Rachel has been my ideological influence.

5. Steve Infanti.  Harrisburg University’s Associate VP has been a great influence in my career in other ways.  If I had never attended the 2011 Social Media Summit, I more than likely would not be currently representing 6 clients as well as a potential 10 more.  While Steve didn’t specifically change my career direction, his involvement in the Social Media Summit in both 2011 and 2012 and BarCamp Harrisburg 2012 and 2013 helped lay my groundwork for a career in social media.  He has also went out of his way to help me prepare my resume and even has helped in my search for a job.

6. My clients.  Without people like Brett Meyers of Johnny Joe’s Sports Bar and Grill, Jason Phelan of the Gingerbread Man, Cathy Haynes of CONTACT Helpline and Ken Ross of Bethesda Mission, I would never have had the support system needed to succeed.  Each one of these individuals has helped me in different ways, ways that I could never repay them for.  This support helped enable me to never give up at reaching my goals and to keep making new goals, not getting complacent.  To each of these individuals I am unbelievably grateful to.

7. Solutions for Advertising.  I may have never even received my Masters Degree if it wasn’t for Solutions for Advertising.  Peter Anderson is not only a boss to me, but one of my best friends.  I did two different sets of internships with Solutions for Advertising, as well as my graduation project, compiling and writing our Media Kit and Brochure.  Pete has always been there to help my succeed in my career, especially one day after the 2011 Social Media Summit.  It was then that I realized that my future was in social media and made Pete aware of my desire to start a social media department of Solutions for Advertising, which is thriving to this day.

8. Bart Kaminski of KollisionMedia.  Bart and I have been friends for many years and I have seen KollisionMedia get to the point where he is now having to hire people to keep up with all of his work.  Bart has supported me throughout my current venture, including referring me a few clients along the way.  I am sure that Bart and I will have a close working career in the future and that this successful year is just the first of many.

9. Tierney.  The first thing I must mention is that Tierney gave me inspiration to write this blog with her latest entry at http://stoutsandstilettos.wordpress.com/.  Not only that, she has been one of my closest followers, commenters, advisors and friends, even though we have only met in person twice.  Tierney, understand that my blog and my business would not be where it is without you!

10. Everyone that passed on me for a job.  With all of the positives on this list, it may seem strange that I am thanking everyone that passed on me for a job.  Some of the jobs that I have applied for would not have challenged me, some would have been the wrong fit and some would have just been plain boring.  I was willing at certain points to settle for a $12 an hour job, but I now realize that I am worth much more to a company.  I don’t want a job, I want a rewarding and fulfilling career.  So all of those people who told me I had the job, but that you just have to finish the interview process (3 different times!) I thank you for passing on me.  I now realize how much I have to offer to employers.

To sum up, this journey that I’m on is only beginning and all of these people (as well as some I didn’t mention) have helped me to reach great success and the potential for even more!

Paul M. Miller

pmiller@solutionsforadvertising.com

Twitter: @SolutionsforAdv

LinkedIn:  http://www.linkedin.com/pub/paul-miller/3b/b5/495

This blog will consist of three parts:  Parts 1 and 2 will detail the Facing Forward Panel while Part 3 will detail Chris Dessi’s Your World is Exploding book and my experience meeting Chris after the Summit.

Solutions for Advertising was very fortunate to sponsor the final panel of the day, entitled Facing Forward:  The Future of Social Networking.  As a company that has recently branched out to offering social media to our clients, we felt this panel would be the most advantageous to us.  Last year’s panel (other than a cameo by Joseph Carrabis) really didn’t fulfill my expectations.  There was little insight into the future of social networking, it ended up being panelists speaking of fringe social media sites that may hit it big.  I was hoping this year’s panel would be much better than 2011, and it certainly was.

To begin, Eric Darr (Provost of Harrisburg University) was the Moderator.  Eric is someone who I sincerely look up to so I was extremely pleased he moderated this session.  The crown jewel of this panel, however, was Mr. Chris Dessi.  Here is a brief description about Chris:

“Christopher Dessi is CEO of Silverback Social. He is also an award-winning digital media executive, best-selling author, university lecturer, prominent blogger and keynote speaker.  His book “Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It”, shot to #1 on Amazon.com’s Hot New Releases in its first two weeks of publication. Dessi is a regular contributor on Fox News, and Good Day New York. He makes regular Radio appearances on such shows as the John Gambling show on WOR Radio in NYC, and the  Mary Beth Marsden show in Baltimore on WBAL.  Dessi leverages the platforms of television, print, keynote speaking, lecturing, and radio appearances to share his manifesto that social media is a spiritual awakening, not a technological one.  In a simple, easily digestible manner he helps businesses understand that social media is not simply a shift in business, rather a cultural shift in the manner in which we aggregate and disseminate information and maps out each step they must take to succeed. ”

The most amazing thing about this panel was the opportunity to understand why social media has emerged as such a major force in today’s business landscape.  Being able to understand the importance of social media is the basis for understanding where it will go in the future.  One of the major things I took away from this panel involved Chris Dessi’s ideology:  “Social Media is much more a spiritual awakening than a technological one”.  Chris stressed how social media revolves around the basic human nature of connecting with one another but uses new technology to change the way we communicate with each other.  With this concept it is no wonder why Mr. Dessi’s POV is one that I understand and have employed since meeting him.  He shares the passion that I do about social media and he is not shy about it.

One question posed to the panelists was:  Why has social networking become so important in our society?  Chris answered this question by saying that currently social media is everywhere we go.  People are getting their news from their Twitter feed instead of local newspapers.  The way we disseminate information has changed for the better and people need to understand that social media will be with us forever.  While Facebook or Twitter may not be, social media will live on.  Chris’s final viewpoint was:  “Humans love to be heard.”

A final point I would like to cover in Part 1 was the notion that the creation of content is paramount and helps us create our online brand.  While I already knew that the creation of content is important, it provides validation to all of the hard work I put in to this blog.  I would like to take time here to thank all of my loyal readers and followers because without you I would be talking to myself.

For more information about Chris Dessi, please take time to check out the following sites:

Twitter:  @cdessi

Blog:  http://www.christopherdessi.com

Silverback Social:  http://www.silverbacksocial.com

Paul M. Miller

pmiller@solutionsforadvertising.com

Twitter: @SolutionsforAdv

LinkedIn:  http://www.linkedin.com/pub/paul-miller/3b/b5/495